Daemons Domain – All Souls Trilogy & Universe Fan Site + Podcast: Alchemical Illustrations

Sky TV’s announcement for the UK Release for Series 2 of A Discovery of Witches (January 2021) got us to reminiscing about the fabulous UK print campaign featured in newspapers, magazines and on public transportation in and around London, and fantasizing about what the next one may look like. The individual responsible, Greg Coulton, really didn’t get the credit his beautiful work deserves. An illustrator, designer and typographer, Greg has been  meticulously hand drawing intricate logos and branding campaigns for a variety of clients for over 20 years. His designs are ornate and fantastical, rife with Baroque detailing. He lives by the maxim, “The devil is in the details” and it shows in the campaign he designed for ADOW, mining traditional alchemical texts for inspiration. His reinventions are so rich and detailed, we went down the rabbit hole to his sources. Let’s break down some of the images and their inspirations, shall we?






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